Web Marketing Specialist (3/5 years of experience)
You will have a unique opportunity to be a part of the Performance Marketing team of E_Lite, a YOOX NET-A-PORTER GROUP & Kering Group joint venture, in charge of managing and supporting the Online business of the Kering Luxury Brands.
The ideal candidate will have a solid background in performance marketing operations with well-rounded knowledge and expertise in all areas of digital marketing, with a special focus on the customer acquisition via digital channels.
Reporting to the Performance Marketing Manager, and directly coordinating a junior e-marketer, the Web Marketing Specialist will be in charge of:
- Coordinating and overseeing an external agency for all strategic SEA and SEO activities (budgeting, media planning, campaign execution and analysis)
- Developing a comprehensive digital marketing mix for the Brands
- Enabling a constant and exhaustive communication between the brands and the third parties to ensure a strong relationship and a constantly evolving marketing mix
His / her main responsibilities will be:
Tools and Technologies