YOOX Launched in 2000, is the world’s leading online lifestyle store for fashion, design and art, offering a never-ending selection including: hard-to-find clothing and accessories from the world’s most prestigious designers, exclusive capsule collections, eco-friendly fashion, a unique assortment of home design objects, rare vintage finds, books and a curated selection of compelling and collectable artworks.YOOX is "Powered by YOOX NET-A-PORTER GROUP", which has offices and operations in the United States, Europe, Japan, China, Hong Kong, delivering in more than 100 countries around the world and ensuring an exceptional level of customer service.
In this role, the candidate will get to know in details the customer base (current and potential) and will become single-source-of-truth in term of marketing KPIS and customer data for YOOX.com. It will develop and deliver insights via exploring all relevant data, providing analytical support for all relevant business decisions
The Senior Marketing Insight & Analytics Manager YOOX takes care of performance measurement and transparency, ensure execution of A/B testing and implementation of marketing innovation, recommends investment opportunities
She/he will work closely with all the channels, having cross-functional view on the marketing initiatives. These inputs will be crucial for short term steering (e.g., Marketing budget) as well as for long-term activities (changes in value proposition). She/he will liaise with central data teams and experts from the different YNAP brands.
She/he will help moving the YOOX marketing department to the next level in term of: budget discipline (e.g., incrementality tests), statistical methodologies (predictive and implementation of long-term success metrics (CLV modelling).