YOOX NET-A-PORTER GROUP

  • Customer Insights & Marketing Analytics Manager YOOX

    Posted Date 2 months ago(5/11/2018 8:44 AM)
    Job ID
    2018-3157
    # of Openings
    1
    Location
    IT-Milan
    Category
    Marketing
  • Description

    YOOX Launched in 2000, is the world’s leading online lifestyle store for fashion, design and art, offering a never-ending selection including: hard-to-find clothing and accessories from the world’s most prestigious designers, exclusive capsule collections, eco-friendly fashion, a unique assortment of home design objects, rare vintage finds, books and a curated selection of compelling and collectable artworks.YOOX is "Powered by YOOX NET-A-PORTER GROUP", which has offices and operations in the United States, Europe, Japan, China, Hong Kong, delivering in more than 100 countries around the world and ensuring an exceptional level of customer service.

     

    Role Purpose

    In this role, the candidate will get to know in details the customer base (current and potential) and will become single-source-of-truth in term of marketing KPIS and customer data for YOOX.com. It will develop and deliver insights via exploring all relevant data, providing analytical support for all relevant business decisions

     

     

    The Senior Marketing Insight & Analytics Manager YOOX takes care of performance measurement and transparency, ensure execution of A/B testing and implementation of marketing innovation, recommends investment opportunities

    She/he will work closely with all the channels, having cross-functional view on the marketing initiatives. These inputs will be crucial for short term steering (e.g., Marketing budget) as well as for long-term activities (changes in value proposition). She/he will liaise with central data teams and experts from the different YNAP brands.

     

    She/he will help moving the YOOX marketing department to the next level in term of: budget discipline (e.g., incrementality tests), statistical methodologies (predictive and implementation of long-term success metrics (CLV modelling).

      

    Key Responsabilities

     

    • Coordination of Customer Insight Team and Marketing controlling unit
    • KPIS reporting and KPIS performance analysis related to the customer base
    • KPIS reporting and KPIS performance related to marketing investment
    • Assessment and evaluation of Marketing activities
    • Implementation of long-term steering mechanism (ROI, CLV…)
    • Data mining projects (with coordination of external agencies)
    • Develop and implement Marketing innovations
    • Create and maintain a repository of customer insights for every commercially interested person to access.
    • Definition of important segments are in the different and support both HQ and Markets in developing strategies to capture value
    • Raise the understanding of IT and statistical methods within the Marketing department (e.g. databases and data structures, statistical data analysis)

     

    • 4 – 5 years of experience in similar roles within Marketing departments (of which at least 3 years of experience in CRM, customer analytics or a related analytical field)
    • You have a solid education in data science or a related discipline, a strong background in analytics and a structured, strategic way of working.
    • Ability to work in a dynamic environment and under stress; ability to manage multiple work streams/projects with tight timelines;
    • The leadership skills needed for a fast-growing team
    • Ability to build, maintain, manage and implement end-to-end solutions core processes within a functional area or knowledge area .
    • A passion for the Internet in general and fashion e-commerce in particular
    • A proven track record of successfully executed marketing projects
    • Proficiency with Excel and its advanced features (e.g., pivot tables, macros, calculated fields, etc.);
    • Experience with SQL, EXASOL, SAP Business Objects, MicroStrategy, SPSS Statistics and/or SPSS Modeler is a strong plus
    • Knowledge of statistical software (e.g., R)
    • Strives for continuous development of additional/ new functional knowledge
    • Strong communication skills;
    • Excellent knowledge of written and spoken English
    • A visual thinker, able to transfer complex concept in an easy-to-understand way

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